As for the elimination of online privacy for data collection

Good selection in the list, a great offering and compelling copy ever so well today, as about 30 and more years ago, when I started my career in direct marketing. So much has not changed.

What has changed is our ability to meet our targets.

Data Collection Tools

It was not until the mid-1990 was a direct e-mail is the only way to get customers one-on-one to reach, but the new online technologies that changed quickly.

Today, online tracking technologies to collect mountains of demographic and behavioralto change as marketing to deliver their messages to consumers.

With these massive databases of information online and by crossing the information collected off-line data from warranty cards, marriage and birth registration, magazine subscriptions, public records, purchase histories, etc., marketers now do the analysis statistical assumptions about responding to the risk of a prospect or a client for a particular offer.

For marketers, this means thatAdvertising dollars more effectively. For consumers, it can individually surfing the Internet with free content and ads that run on individual personal interests.

But much of this information is collected, such as consumers surf the Web without collecting the person I know. And therein lies the problem.

According to the online data collection was to "cookie" files, limited what sites a user visits recorded. But new scanning tools now, do what the people on a websiteand real-time access to the user's location, income, retail rates, and even medical conditions.

• The 50 most popular sites in the United States, according to The Wall Street Journal, install each one an average of 64 images of monitoring the visitor's computer, usually without notice.

• Some "re-spawn" even if users try to delete it.

• Other monitoring tools can record the keys of a person and then the text of an online collection of dataCompanies.

Advertisers say they do not violate the privacy of anyone, because the data collected does not identify individuals by name. In addition, data entry, can give users a better Internet experience for announcements and information relevant to the interests of consumers.

And there is nothing new advertisers with information collected about consumers. Direct mailings have done for years.

But there is concern enough for the line protectionPrivacy that Congress is considering new laws to limit online data tracking. And the Federal Trade Commission is to develop new privacy guidelines for the industry.

And marketing can be sure that if we take the initiative to the concerns of consumers, government regulators and legislators address.

The concerns of consumers, online data collection, use and marketing of their services, they must do three things to overcome:

1 Educating consumers about the options that alreadyhave with their security settings on your browser.

They say that consumers in the 2 phase is not buried deep in a privacy policy, no one reads that the company wants to present them with the most relevant content, and instead requires a "cookie" on your computer. Of course, explain how the cookie function, which captures the information and how that information is shared.

3 Make it easy for consumers to decide if they will not provide the data your business onlineCollection.

It is equally important to help consumers understand the trade-offs for data collection. In exchange for information on how the person who browses the Web service, which owes its name not the content of free and valuable consumer and commercial messages relevant to their interests. It is connected

The success of online advertising such as direct mail based on trust.

And you know, online advertisers and consumers who share common interests and presentationImportant information, we find that overcoming the concerns of privacy can be as simple as telling the truth about the data collection.

As for the elimination of online privacy for data collection